Presentation value is all that matters

If you’ve been following this blog for any length of time, you’ll notice that I’m always harping on about providing value in a presentaion. Value, value, value – I do this for a good reason. I do it because if you’re providing value in a presentation, everything else is secondary.

Not much else matters

If you’re providing value, not much else matters. I’ve seen speakers who have had physical disabilities who wowed audiences. I’ve seen speakers whose style was uninspiring but the value of their messages made the presentation incredibly powerful. Those people believed in what they were saying and they had a driving desire to share it with the people who were listening.

Speaking “skills” aren’t enough

You can develop all kinds of “public speaking skills” but those skills don’t have much merit if they’re not being used to provide value.  Your audience knows when you’re giving them something they can take home and treasure and when you’re just filling an hour or giving a pompous opinion. And if you’re not providing value in a presentation they will turn you off very quickly.

Some guidelines

Here are some guidelines to help you provide value every time you speak:

  • Know your audience

  • Know what their wants are

  • Know what they need to achieve those wants

  • Do as much research as it takes to find information they will value

  • Speak to them in language they will understand and relate to

  • Discuss your presentation with the kind of people you expect in your audience. Ask what they think and whether your presentation provides value. And ask them to be very honest with you.

  • When you speak focus on the value you’re providing and ignore just about everything else

Need a guest speaker?

If your group needs a skilled guest speaker or workshop leader, I’d like to help you. I provide a range of communications key note presentations and workshops. Please visit the presentations and workshops pages of this website and contact me to discuss how I can help you.

Need a presentation trainer?

Would you like help dealing with public speaking training and other communications issues? If so, please contact me to discuss my public speaking training programs. I provide one-on-one presentation training and group public speaking training sessions that provide tools to develop your public speaking skills. Contact me today!

About Thomas Moss

Thomas Moss is a speaker, writer and coach who provides business communications services, primarily in the Greater Toronto Area, including Oshawa, Whitby, Ajax, Pickering, Markham, Richmond Hill, Newmarket, Vaughan, Brampton and Mississauga. Service is also available outside of the GTA.

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