Posts Tagged ‘presentation trainer’

This one’s for Ray

If it weren’t for website copywriter Ray Litvak I might be out of business by now.

He phoned me

I first met Ray when he phoned me about a year-and-a-half ago and asked for some presentation training for a public speaking gig he was preparing. I’d been in business then for several years and, like so many other people, after all that time I was still barely keeping the lights on. I loved helping people to develop their public speaking skills but I was spending most – almost all – of my time and energy finding clients.

The grind was wearing

I’d done most of the usual things: networking, advertising, printing brochures, joining professional associations, developing and writing a website and blog, etc. but I was having difficulty justifying the time I was investing for the return it was bringing. And the grind of constant promotion was wearing me down. I wanted to help people with public speaking training, not search for them.

“Nobody knows you’re there”

As a website copywriter, Ray told me he was very impressed with my blogsite. In his words: “Google really likes you. You have a Ferrari blogsite but nobody knows you’re there because the site hasn’t been optimized for search engines. The content is great but the site is invisible.”

He worked on my site

He wanted to work on my site and I wanted to help him with his presentation skills and promote him as a website copywriter and search engine optimization (SEO) expert, so he went to work on my site last summer. Within a few weeks I received my first query and after that they began to arrive once or twice a week.

I’d tried to optimize

To put this in perspective, I’ve had a website for many years and up until Ray started working on it I think I’d had a total of about three inquiries, one of which turned into a paying client. It was literally costing me more to pay annual registration and hosting fees than I was making from my site. And I had tried, in my own amateurish way, to optimize my blog postings but it wasn’t helping.

Top five listings

So why the sudden change? Simple. Ray’s website copywriting skills took my ranking from somewhere deep in the bowels of Google to the top of Page One – usually to the top five listings for my key words. And the e-mails started arriving. And the phone started ringing. And the customers started engaging me.

Committed prospects

Ray was very specific about warning me that, as a website copywriter, he could drive traffic but once the call or e-mail arrived it would be up to me to close the sale. And I had no problem with that. Usually, by the time potential clients contacted me they were already committed prospects and all I had to do was assure them that I could deliver what I promised.

A new workshop

Because I’ve received so many inquiries from people who want public speaking training but can’t afford or cost justify one-on-one sessions, I’m developing a new half-day public speaking workshop. I already have contact information for more than 20 people who want this kind of training, so I’ve got a nucleus of interested people to start with.

Optimizing each page

I recently overhauled my blogsite because I could finally afford to do it and, as time allows, Ray and I are optimizing each page and blog post to increase my range of key words and my find-ability on Google and other search engines.

My business has a future

I’ve heard some of the horror stories about business people who invested in search engine optimization and were appalled with the results. I’ve had the exact opposite experience. My business now has a future because of my search engine rankings.

Long-term benefits

The other thing I hear about SEO is that it’s expensive. But if you hire a good online copywriter and you can justify the cost in any way, based on my experience, I’d say you will have an excellent chance of reaping significant long-term benefits.

Lots of books

For those who simply can’t justify the cost in any way, there are lots of books out there that will get you started and, if you’re diligent, you can reach the top of the search engines for your area of expertise. The downside is that it takes a ton of time and commitment. But if you can’t afford to hire a website copywriter who’s as skilled and honest as Ray, you’re probably better off relying on a book than a self-appointed expert who may take you half the distance.

Thanks, Ray

I didn’t mean to write this much. When I started I simply wanted to express my appreciation to someone that I respect a great deal and to say “Thanks, Ray” for what he’s doing for me and my business.

p.s. If you want to check out Ray’s services for yourself you can start with a visit to his website at www.writingwebwords.com.

Need a guest speaker?

If your group needs a skilled guest speaker or workshop leader, I’d like to help you. I provide a range of communications key note presentations and workshops. Please visit the presentations and workshops pages of this website and contact me to discuss how I can help you.

Need a presentation trainer?

Would you like help dealing with public speaking training and other communications issues?  I provide one-on-one presentation training and group public speaking training sessions that best provide tools to develop your public speaking skills. Contact me today. You’ll be glad you did!

About Thomas Moss

Thomas Moss is a speaker, writer and coach who provides business communications services, primarily in the Greater Toronto Area (GTA) and throughout Ontario, including Oshawa, Whitby, Ajax, Pickering, Markham, Richmond Hill, Newmarket, Vaughan, Brampton and Mississauga. 

Presentation training elected Toronto’s mayor

Toronto’s new mayor obviously did some presentation training with a public speaking trainer and paid close attention to at least one of the skills he learned.

Focus, focus, focus

One of the first lessons a presentation trainer would have taught Rob Ford, Toronto’s new mayor would have been focus. There are thousands of issues in a city the size of Toronto and one of Ford’s biggest presentation training tasks would have been to select those key messages that would resonate best with Toronto voters.

One message takes the prize

Ford knew what the Toronto electorate wanted and he promised to deliver on their wants. He promised to cut the waste at Toronto City Hall and reduce expenses across the board without reducing services. Because he was long on promises and short on specifics, he was criticized by most of Toronto’s political pundits. But Ford stuck to the mantra he and his public speaking trainer focused on. Whoever worked with him understood that, even if it’s heavily criticized, a single message repeated again and again is more powerful than a number of messages or a change in direction.

His focus was obvious and intentional

On election night, Toronto political pundits said his focus on a single message was a strong factor in his decisive victory. In his victory speech, Ford himself said “We were focused. They could not get us off our message.” Ford must now shift his focus to reaching out to those he will need to help him begin to deliver on his promises. If his commitment is strong enough, if he can win the allies and follow up words with actions, he may again surprise his critics and deliver much of what he promised. That will require an incredible amount of focus, hard work and probably more than a little good luck. For Rob Ford, the hard part has just begun.

Need a guest speaker?

If your group needs a skilled guest speaker or workshop leader, I’d like to help you. I provide a range of communications key note presentations and workshops. Please visit the presentations and workshops pages of this website and contact me to discuss how I can help you.

Need a presentation trainer?

Would you like help dealing with public speaking training and other communications issues? If so, please contact me to discuss my public speaking training programs. I provide one-on-one presentation training and group public speaking training sessions that provide tools to develop your public speaking skills. Contact me today!

About Thomas Moss

Thomas Moss is a speaker, writer and coach who provides business communications services, primarily in the Greater Toronto Area, including Oshawa, Whitby, Ajax, Pickering, Markham, Richmond Hill, Newmarket, Vaughan, Brampton and Mississauga. Service is also available outside of the GTA.