Strategy Development

Priorities are key

If you need to develop a communications strategy to promote your business I’ll be happy to help you.  We’ll start with an in-depth interview to help me learn as much as I can about your business, your products and services and your customers.  Based on that interview, we’ll develop some Key Priorities that will become the touchstones for everything that follows.

Lots of questions

Be prepared for me to ask lots of questions.  And, if it adds to my understanding and it’s okay with you, I may want to talk to your staff and some customers as well.  Often, huge insights are delivered by the people who work closest with your customers and from your customers themselves.

Your communications plan

When we’ve completed the interview process and developed some Key Priorities we’ll design your Communications Plan to help you achieve your Key Priorities.

A Goals Achievement Strategy

  • What do you want to achieve?
  • (based on your Key Priorities)
  • Can you use resources you already have?
  • What other resources should you consider?
  • What results can you realistically expect?
  • How can you measure results?

Key Message Development

  • What messages will move your customers?
  • (Based on my exclusive Key Message Creator process)
  • How can you maximize the value of your Key Messages?

Please contact me to learn more

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